Our SoFruitty Story
THE ONLY THING THAT Alex Frota loves more than running, is fueling his body with healthy, whole food. Growing up in Fortaleza, Brazil, Alex always loved the idea of fruit bars as a healthy, refreshing treat. "Fruit is king in Brazil," he says, and because of warm temperatures and active lifestyles, a fruit-based treat seems natural. But finding options that weren't full of refined sugar and artificial ingredients could sometimes be challenging. That's when he discovered the bars made by Chef Renzy Bernardina Jr., or Junior, as he is affectionately known. Alex loved Junior's fruit bars so much that he installed a freezer chest — the kind you see in stores for frozen treats — in his home, and he stocked it with 1,000 bars every month. "Our house was a popular hangout spot for the neighborhood kids."
Alex also had a deep love for the United States, and especially Central Florida. Having visited every year from the time he was 18, he decided to purchase a vacation home and stayed with his family for six months. Six months became six years, and Alex contacted Chef Junior in Brazil, who joined him in Florida to set about making the most wholesome, delicious, and unique frozen fruit bar he could formulate. The result is hand-crafted bars, which maintains the same creamy, velvety, sour, and crunchy texture of the fruit they're made from!