About us

Our Story
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Our Story
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In Brazil, fruit is king! As kids growing up in Brazil, we used to love eating fresh fruit in frozen bars. Now, as health and sports enthusiasts and parents of three, we’re glad our entire family can enjoy these pleasures. This is why we decided to create a refreshing, nutritious and fruity treat to share with the world. With help from our friend and chef Junior Renzy, we created So Fruitty, a handcrafted twist on a traditional frozen fruit bar. Our bars are as rich and vibrant as our Brazilian heritage, with a velvety texture you can only get from real, delicious fruit. 


 

Taste the Difference!

 

Alex&Ira








In Brazil, fruit is king! As kids growing up in Brazil, we used to love eating fresh fruit in frozen bars. Now, as health and sports enthusiasts and parents of three, we’re glad our entire family can enjoy these pleasures. This is why we decided to create a refreshing, nutritious and fruity treat to share with the world. With help from our friend and chef Junior Renzy, we created So Fruitty, a handcrafted twist on a traditional frozen fruit bar. Our bars are as rich and vibrant as our Brazilian heritage, with a velvety texture you can only get from real, delicious fruit. 


  Taste the Difference!

  Alex&Ira








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